Thin Content

Thin Content refers to pages with little or no unique value. This includes pages with very few words, duplicate content, or content that does not satisfy user intent.

Thin content often fails to rank because search engines prioritize pages that provide depth and meaningful information. Users are also less likely to engage, increasing bounce rates.

A site had 50 product pages with 50–100 words each. After expanding descriptions, adding FAQs, and including user benefits, organic traffic for those pages grew by 35% in three months.

How to Fix Thin Content

• Expand pages with detailed explanations, examples, or visuals
• Combine similar pages into comprehensive guides
• Include actionable advice and answers to common user questions
• Ensure content aligns with the search intent of target queries