SEO Terms & Definitions

SEO Terms & Definitions is a comprehensive guide to the key vocabulary used in search engine optimization. Understanding these terms helps marketers, webmasters, and business owners implement strategies effectively and communicate with clarity.

SEO has its own language that can be confusing for beginners and even experienced practitioners. Knowing these terms ensures that you understand reports, identify problems, and make informed decisions.

Key Terms

• Organic Traffic – Visitors coming from unpaid search results.
• CTR (Click-Through Rate) – Percentage of users who click on your listing from search results.
• Bounce Rate – Percentage of users who leave after viewing one page.
• Domain Authority (DA) – A metric (Moz) estimating a website’s ranking potential.
• Canonical URL – Preferred version of a webpage to avoid duplicate content.
• 301 Redirect – Permanent redirect that passes link equity from one URL to another.
• LSI Keywords – Related terms that help search engines understand context.
• SERP – Search Engine Results Page where listings appear.
• Schema Markup – Code that helps search engines display rich snippets.

Best Practices

• Use this glossary while implementing SEO strategies
• Stay updated as new terms and metrics emerge
• Apply terms accurately in reports, audits, and content planning