SEO vs PPC Strategy
SEO vs PPC Strategy compares organic and paid search strategies to help businesses allocate marketing budgets effectively.
SEO (Search Engine Optimization)
- Organic, cost-effective, long-term traffic
- Builds authority and trust
- Takes time to rank
Example: A SaaS website optimized content for competitive keywords. Within 6 months, organic traffic grew 80%, providing free, sustainable leads.
PPC (Pay-Per-Click)
- Paid advertising that delivers immediate visibility
- Requires ongoing budget and management
- Ideal for time-sensitive campaigns or testing keywords
Example: A local bakery ran Google Ads for “birthday cakes near me” and immediately appeared in top results, generating 100+ orders in two weeks.
Combining SEO & PPC
- Use PPC for testing keywords and promotions
- Use SEO for long-term growth and brand authority
- Integrated strategy maximizes ROI