Google AI Content Policies

Google’s AI content policies emphasize quality, transparency, and alignment with search intent.

Publishing AI content is allowed if it meets these standards. Violations occur when content is misleading, low-quality, or spammy.

Key Principles

• Content must be helpful and accurate
• Misrepresentation of expertise is penalized
• Automation does not exempt content from human standards
• AI content should meet the same quality benchmarks as human-created content

Google confirms AI use is acceptable if content satisfies users.

SEO Implications

• Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
• Avoid thin, generic, or copied AI content
• Prioritize relevance, accuracy, and engagement

Google evaluates experience and trust, not technology used.