Free SEO Tools

You don’t need a big budget to improve your website’s visibility in search engines. Today, there are plenty of free SEO tools that can help you analyze performance, find keywords, fix technical issues, and build better content—without any cost. Whether you're a small business owner, or learning SEO as a beginner, this curated list of free tools will help you take control of your SEO strategy.

Keyword Research Tools (Free Versions)

  • Google Keyword Planner – Find keyword ideas directly from Google Ads. Ideal for search volume insights.
  • Ubersuggest – Offers keyword suggestions, volume data, and domain analysis (free with limits).
  • AnswerThePublic – Visualizes user questions around a topic—great for long-tail keyword research.
  • Keyword Tool.io – Free version provides Google autocomplete data for keyword inspiration.

Website Audit & Technical SEO Tools

  • Google Search Console – Essential for monitoring indexing, search performance, and fixing issues.
  • Ahrefs Webmaster Tools – Offers a free site audit and backlink check for verified websites.
  • Screaming Frog SEO Spider (Free) – Desktop tool for crawling up to 500 URLs to find errors, duplicate content, and more.

Content Optimization & SEO Writing

  • Yoast SEO (Free WordPress Plugin) – Helps optimize on-page SEO with real-time suggestions.
  • Surfer SEO (Free AI Outline Generator) – Create content briefs optimized for SEO keywords.
  • Grammarly – Not strictly an SEO tool, but helps polish grammar and readability—important for user experience.

Backlink Analysis Tools

  • Google Search Console (Links Report) – View who’s linking to your site and top-linked content.
  • Ahrefs Webmaster Tools – Analyze your backlinks for free after domain verification.
  • Moz Link Explorer (Free Plan) – Offers limited backlink data and link authority metrics.

Rank Tracking & Analytics

  • Google Analytics – Track visitor behavior, conversions, and traffic sources.
  • Google Search Console – See impressions, CTR, and ranking positions.
  • SERPWatcher (Free Trial by Mangools) – Track keyword positions for a limited number of terms.

All-in-One Free SEO Tools

  • SEOptimer – Provides instant site audit reports with clear action items.
  • Small SEO Tools – A suite of free utilities like plagiarism checker, keyword density, and meta tag analyzers.
  • Neil Patel’s Ubersuggest (Free Tier) – Combines keyword research, audit, and backlink tools.

Free SEO tools won’t replace the depth of premium platforms, but they’re powerful enough to build a solid foundation. They help you get started, stay informed, and make smarter decisions.

As your website grows, you can later invest in premium tools for deeper analysis and automation—but for now, these free options are a great way to take action.