Authority
Authority refers to the trustworthiness, credibility, and influence of a website or content in its niche. Authoritative sites are more likely to rank higher in search results because search engines trust their expertise.
Search engines like Google measure authority through backlinks, brand mentions, social signals, and domain reputation. High authority signals that your content is credible and reliable.
A finance website with expert contributors and backlinks from reputable financial publications saw its domain authority rise from DA 35 to DA 50, resulting in top 5 rankings for competitive finance keywords.
How to Build Authority
- Earn high-quality backlinks from trusted sources
- Showcase expert authorship and credentials
- Maintain consistent brand messaging and reliability
- Engage in digital PR and social proof