Risk Management

AI content introduces risks that must be managed strategically. Risk is not just about penalties—it’s about brand credibility, trust, and content quality.

Types of Risks

  • Ranking Risk: poorly optimized AI content may underperform
  • Reputation Risk: inaccurate or misleading content erodes trust
  • Compliance Risk: failing to follow policies or misrepresenting authorship

Effective risk management considers all three dimensions.

Risk Mitigation Strategies

  • Implement human-in-the-loop editorial workflows
  • Use AI detection tools as guidance
  • Regularly audit content performance
  • Update and refresh content for accuracy

Example: Sites that used AI drafts but applied expert review saw 30–50% better engagement metrics compared to unreviewed AI content.