Keyword Stuffing

Keyword Stuffing occurs when a page uses the same keyword excessively in an attempt to manipulate search rankings. This practice reduces readability and can harm rankings if search engines perceive it as spammy.

Search engines now evaluate content for naturalness and context. Pages with repetitive or unnatural keyword usage often experience lower engagement and may be penalized.

How to Avoid Keyword Stuffing

• Use primary keywords naturally and in context
• Incorporate synonyms and related phrases
• Focus on creating content that satisfies user needs, not just search engines
• Keep keyword density moderate (generally 1–2% for main terms)