Brand Mentions

Brand mentions occur when your brand is referenced online, with or without a clickable link. Search engines increasingly use brand signals to assess credibility, authority, and trust.

Not all authority signals are links. Search engines analyze brand presence across the web, especially in trusted publications.A startup was frequently mentioned in industry newsletters and podcasts without links. Over time, branded search volume increased, and rankings improved for competitive keywords.

Linked vs Unlinked Mentions

• Linked mentions pass direct SEO value
• Unlinked mentions support entity recognition and trust

Both contribute to long-term authority.

How to Build Brand Mentions

• Digital PR and thought leadership
• Expert quotes and interviews

Community participation and partnerships