AI SEO Case Studies

Real AI SEO results vary widely. Success depends on implementation, oversight, and intent alignment.

Case Study 1: AI-Assisted Content Expansion

A mid-sized blog used AI to:

• Create content outlines
• Expand topic clusters
• Refresh outdated articles

With human editing, organic traffic increased 32% in four months, driven by improved topical coverage.

Case Study 2: Unedited AI Content at Scale

Another site published hundreds of AI articles without review.
Initial indexing was fast, but within six months:

• Impressions declined
• Pages lost rankings
• Crawl budget efficiency dropped

The issue was not AI—but lack of editorial control.

Case Study 3: Hybrid Workflow Success

A SaaS company combined:

• AI drafting
• Subject-matter expert review
• Structured internal linking

The result was higher engagement, longer dwell time, and improved conversions from organic traffic.

Key Takeaways

• AI amplifies strategy—it does not replace it
• Human oversight determines success
• Quality and intent matter more than volume