Relevance
Relevance refers to how well a web page matches the intent behind a user’s search query. Search engines prioritize content that directly addresses what users are looking for, both in terms of topic and context.
Even with strong SEO, a page that doesn’t satisfy user intent will rank lower and see low engagement. Relevance ensures content answers questions, solves problems, or provides information the user expects.
A recipe blog optimized a post for the query “easy vegan desserts” by including step-by-step recipes, ingredient tips, and photos. As a result, the page ranked top 3 on Google and traffic increased by 40%.
How to Improve Relevance
- Conduct keyword research to understand intent
- Use semantic and LSI keywords to cover related topics
- Create in-depth, structured content that fully addresses queries
- Update content regularly to maintain accuracy and freshness