Bing SEO Basics

Bing SEO Basics introduces optimization techniques for Microsoft’s Bing search engine, which has different ranking signals and audience behavior than Google.

Bing powers not only its search engine but also Yahoo search and Cortana, giving access to a distinct user base. Optimizing for Bing increases reach and diversification of traffic sources.

A small business optimized title tags, meta descriptions, and structured data for Bing. Within 3 months, Bing organic traffic increased 50%, complementing Google SEO results.

Key Tips

• Submit sitemaps via Bing Webmaster Tools
• Use keyword-rich meta tags
• Optimize for local searches and voice queries
• Focus on user engagement metrics