Removing Common Barriers

Removing Common Barriers addresses issues that block pages from performing to their potential, such as duplicate content, indexing conflicts, or competing pages.

Even well-written content can underperform if search engines cannot determine which page to rank or if content is duplicated elsewhere on the site.

A site with two blog posts targeting the same keyword had one page competing against the other. Consolidating content and setting correct canonical tags increased the ranking page’s traffic by 20% within weeks.

Common Barriers

• Duplicate titles, meta descriptions, or content
• Conflicting canonical tags
• Pages competing for the same keyword
• Incorrect noindex or robot settings

Impact: Removing barriers often results in faster indexation and improved rankings without creating new content.