AI detection tools are designed to identify content likely generated by AI. They are not perfect—accuracy varies by model, content type, and editing.

How AI Detection Tools Work

  • Analyze sentence structure, word patterns, and probability distributions
  • Compare against human writing benchmarks
  • Score content for “AI likelihood”

Example: A tool may flag 70% of text as AI-generated if it is highly uniform and formulaic, even if edited by humans.

Use Cases in SEO

Detection tools are useful for:

  • Internal quality control
  • Avoiding unreviewed AI content publication
  • Monitoring third-party contributions
  • Training editorial teams

They are risk management tools, not ranking enforcers.

Limitations to Keep in Mind

  • False positives: natural human writing can resemble AI patterns
  • False negatives: heavily edited AI content can appear human
  • Should be combined with human review

Detection tools guide judgment—they do not replace it.