Site Speed Analysis

Site speed directly impacts user experience and is a confirmed ranking factor through Core Web Vitals. Fast-loading pages improve engagement, conversions, and crawl efficiency.

Slow sites lead to:

  • Higher bounce rates
  • Lower engagement
  • Reduced crawl efficiency

Data Insight: Studies consistently show that pages loading in under 3 seconds perform significantly better in engagement and conversion metrics.

Key Site Speed Metrics

  • Largest Contentful Paint (LCP): Loading performance
  • Interaction to Next Paint (INP): Interactivity
  • Cumulative Layout Shift (CLS): Visual stability

These metrics influence rankings, especially on mobile.

Common Causes of Slow Pages

  • Unoptimized images
  • Render-blocking scripts
  • Excessive third-party tracking
  • Poor hosting infrastructure

An online service website reduced image sizes and deferred JavaScript. Page load time dropped from 4.8s to 2.1s, resulting in a 14% increase in organic conversions.

Best Practices for Speed Optimization

  • Compress and properly size images
  • Use browser caching and CDNs
  • Minimize JavaScript execution
  • Monitor speed regularly with performance tools

Speed optimization is not one-time—it’s ongoing.