Indexation Issues
Indexation determines whether crawled pages are actually stored and eligible to appear in search results. A page can be crawled but not indexed, often due to technical or quality-related signals.
Non-indexed pages receive zero organic visibility, even if they are technically accessible.
An e-commerce site noticed hundreds of product pages marked as “Discovered – currently not indexed.” The issue was thin descriptions and duplicate content. After improving product content and internal links, indexation rates increased significantly.
Common Indexation Issues
- Duplicate or near-duplicate pages
- Thin or low-value content
- Incorrect canonical tags
- Overuse of noindex directives
Search engines prioritize unique and valuable pages.
How to Diagnose Indexation Issues
- Review “Pages” reports in Google Search Console
- Check canonical URLs
- Compare indexed vs submitted URLs
- Analyze internal link depth
Indexation is both a technical and quality signal.
Best Practices
- Consolidate duplicate content
- Strengthen internal linking to key pages
- Ensure canonical tags reflect preferred URLs
- Avoid publishing low-value or placeholder pages