HTML Elements

HTML Elements are the building blocks of a web page, such as headings, paragraphs, images, links, and metadata. Proper use of HTML elements is crucial for SEO and accessibility.

Key HTML Elements for SEO

  • Title Tag (<title>) – Defines page title and appears in SERPs
  • Meta Description (<meta name="description">) – Summarizes page content for search results
  • Headings (<h1>–<h6>) – Organize content hierarchy and improve readability
  • Image Alt Text (alt) – Describes images for search engines and accessibility
  • Internal & External Links (<a href>) – Facilitate navigation and link equity
  • Structured Data (Schema.org) – Enhances SERP appearance with rich snippets

Example: Adding alt text and descriptive titles for images on a product page improved visibility in Google Image Search, increasing referral traffic by 18%.